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Jellybean

Brand identity for Jellybean Partners designed by Abby Haddican Studio.

Jellybean brand identity designed by Abby Haddican Studio

Jellybean: More than just eye candy

Client: Jellybean Partners
Services: Logo design, branding, copywriting

All photography courtesy of Jellybean Partners.

Jellybean Partners is a full-service artist management and production company founded by Emily Heller. Anchored by a unique custom logotype and a candy-inspired color palette, Jellybean’s new identity was designed to telegraph the company’s high-fructose energy and attract top-caliber clients and artists. We crafted the logo to hold its own alongside a wide range of creative work, enabling Jellybean to project its own voice while also elevating and promoting its talent roster.

Jellybean monogram designed by Abby Haddican Studio
Jellybean brand identity designed by Abby Haddican Studio; photograph by Jason Travis.

Photograph by Jellybean Partners artist Jason Travis.

Jellybean brand identity designed by Abby Haddican Studio

Photograph by Jellybean Partners artist Michelle McSwain.

Jellybean brand identity designed by Abby Haddican Studio
Jellybean brand identity designed by Abby Haddican Studio
Jellybean brand identity designed by Abby Haddican Studio
Jellybean brand identity designed by Abby Haddican Studio
Jellybean brand identity designed by Abby Haddican Studio
Jellybean brand identity designed by Abby Haddican Studio

Photograph by Jellybean Partners artist Justin Walker.