Abby Haddican
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Moody's

Ingredients Matter branding and packaging design by Abby Haddican Studio, a multidisciplinary design firm in Saint Paul, MN.

Moody’s Ice Cream branding and packaging designed by Abby Haddican Studio in Saint Paul, Minnesota.

Moody’s: Flavors you feel

Client: Moody’s
Services: Branding, packaging, logo design

Strategist & copywriter: Julie Kucinski.

Moody’s is an early-stage startup that’s putting the fun in functional with their new line of ultra-premium mood-boosting ice creams. Packed with herbalist ingredients and powerful adaptogens, Moody’s provides a direct mood boost with each spoonful. Treat yo’self well.

Moody’s branding and custom logotype designed by Abby Haddican Studio.
Branding and packaging design for Moody’s mood-boosting ice cream designed by Abby Haddican Studio.
Moody’s Rosemary Mint Chip Ice Cream. Branding design by Abby Haddican Studio.
Moody’s Ginger Citrus Ice Cream. Branding design by Abby Haddican Studio.
Moody’s Hot Hot Chocolate Ice Cream. Branding design by Abby Haddican Studio.
Moody’s Lavender Blueberry Ice Cream. Branding design by Abby Haddican Studio.
Custom typography and branding for Moody’s by Abby Haddican Studio
Moody’s branding and packaging designed by Abby Haddican Studio