Abby Haddican
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Brand Camp: Nov 30–Dec 1

 
 

Get the framework to build a brand that builds fans

A two-day intensive to help sharpen your story, position your product, get more from your creative partners, and win PR, users, distro & $$$

November 30 & December 1, 2023, 10am–4pm
Saint Paul, MN

$975/person

Have you ever struggled to tell your brand’s story? Had trouble explaining how you differ from your competitors? Paid for design work that just doesn’t match the vision in your head? Failed to grow your audience even though you know your product is amazing?

We can help.

We’re Abby Haddican & Julie Kucinski, an award-winning creative duo that’s created multiple category-crushing brands. We have years of experience helping companies and entrepreneurs perfect their messaging and stand out from the crowd. Join us for an intensive two-day branding sprint, and leave with a clear vision for your organization, plus an actionable framework for building a brand that inspires, disrupts, and gets results.

Who Is Brand camp For?

  • Early stage startups

  • New brand founders

  • Companies considering a rebrand, new product launch, or strategic pivot

  • Entrepreneurs preparing to pitch, launch, or level up

  • Teams readying for an upcoming creative initiative or period of growth

  • Organizations struggling to tell their stories, articulate their value, or differentiate themselves from the competition

 

  • Abby Haddican Studio
    The Rossmor Building
    500 Robert Street North Unit 409
    Saint Paul, MN 55101

    map

  • Thursday November 30, 10am–4pm
    Friday December 1, 10am-4pm

    Lunch + light snacks and beverages will be provided both days. We’ll also host an optional happy hour on Friday from 4-6pm to celebrate all of our hard work.

  • $975 per person

  • Sorry! This edition of Brand Camp is sold out. Sign up for our waitlist to be notified about future events.

  • Contact abby@abbyhaddican.com with any questions.

 
 

FROM the minds behind

 
 
 
 

Meet your camp counselors

 

Abby Haddican is the founder of Abby Haddican Studio, a multidisciplinary design firm specializing in branding, packaging, and type design. She approaches each project with joy, curiosity, passion & playfulness, and takes pride in creating original, strategic design work that’s made to last. Over the past decade, Abby has helped numerous established and emerging brands bring their stories to life and their products to market. Abby’s branding clients include Nopalera, Wile, the Los Angeles Times, Ocoa, Caboo, Peace Coffee, and many others.

Julie Kucinski is a brand strategist and creative director who has worked on category-defining brands since the start of her career. Her unique background includes agency stints, CMO positions, corporate innovation, pitch consulting and she is now a co-founder of supplement brand Wile.  She brings a unique mix of strategic insight, bold originality and raw-knuckled pragmatism drawn from the startup frontlines. Her brand experience includes Mrs. Meyers, Boomchickapop, Aveda, L’Oreal, Target, Nopalera, Wile, Ocoa, Caboo and many others. Julie is based in Minneapolis. 

 
 

we’ve WON OODLES OF CREATIVE AWARDS AND been featured in

 

FAQ

  • As we all know (especially in the post-Covid era), shit happens! In the event that we need to cancel Brand Camp, all participants will receive a full refund.

  • If you need to cancel, the total amount minus a 4% administration fee can be refunded before November 17, 2023. If something comes up on short notice, we may be able to reschedule you for a future Brand Camp. Just talk to us, and we’ll work something out.

  • Bring something to write on and write with, and anything you need to feel comfortable and ready to learn and think. We’ll provide lunch, snacks, and beverages both days.

  • If you’d like to travel here to join us in person, we’d love to have you! You’ll be responsible for making your own travel and lodging arrangements. (We can recommend hotels close to Abby’s studio in downtown Saint Paul–reach out to abby@abbyhaddican.com.)

    Alternatively, we are currently looking into ways to offer the Brand Camp curriculum remotely and are hoping to be able to offer a virtual experience sometime in 2024.

  • We’ll send a small amount of pre-work to each participant prior to the retreat. This will help us make the most of our time together.

  • Sure is! Find it here.

  • Send questions to abby@abbyhaddican.com.