Nopalera Branding & Packaging
Client: Nopalera
Services: Branding, packaging, creative direction
Strategist & copywriter: Julie Kucinski.
Photography: Amanda Lopez
Nopalera is a bath & body care line founded to elevate and celebrate Latin culture. The company takes its name–and its star ingredient–from the Nopal cactus, an ancient symbol of Mexico and one of the most nourishing, sustainable, and resilient plants on earth. We worked closely with founder Sandra Velazquez to create premium branding that was proudly Mexican in every detail, from the color palette to the custom logotype to the Nopalera “goddess,” who represents the strength, beauty, and wisdom of the ancestors.
We’ve been working continually with Nopalera since they launched in 2019. The work shown here is a small sampling of the brand, packaging, and collateral design work we’ve done together since that time.
