Red Clover Ranch
Client: Red Clover Ranch
Services: Branding
Red Clover Ranch is a retreat center, cabin rental, and event space located on 79 acres in the Driftless region of Southwest Wisconsin. The ranch is a place where community, creativity, and nature weave together to form lasting connections; a place guests return to year after year, forming relationships with the land, the seasons, and the people. It was founded on the idea that the celebration of nature, self, and community lead to personal and collective transformation.
The brand identity revolves around a custom wordmark and a logo that combines a rising sun with a clover flower. These elements come together in multiple different combinations and lockups to add variety to the identity and provide inspiration for gift shop merchandise and souvenirs. A bright but earthy color palette and a folksy voice round out the branding system for this sweet, special place.
