RockFilter Distillery
Client: RockFilter
Services: Packaging, branding
Work produced at Werner Design Werks
Creative Director: Sharon Werner
Designers: Abby Haddican, Sarah Forss
Strategy + Writing: Julie Kucinski
Project photography: Ken Friberg
RockFilter is an organic farm distillery in Spring Grove, Minnesota. RockFilter’s founder and head distiller, Christian Myrah, is a fourth-generation Spring Grove resident whose ancestors helped found the town. Christian raises all the organic grains for RockFilter’s small batch spirits on his 350-acre family farm.
Behind every variety of RockFilter whiskey, there’s a Spring Grove story. Giants of the Earth Bourbon features a photo of Christian’s great-grandparents; Fence Jumper was inspired by a rogue contingent of local livestock. An embossed, foil-stamped gold rock partially obscures the images on the front labels, while the back side of the label is printed with a story which reveals itself as the bottle is emptied. The same screen printed bottle is used for all of RockFilter’s products; we chose it for its unpretentious, broad-shouldered shape. Each bottle is individually signed and numbered, and the whiskey’s proof is also hand-written and applied as a separate label. These elements add handcrafted authenticity, but also enable the client to variably age and proof their whiskey. The final result is a packaging design that’s as hardworking as the people behind the brand and as premium as their award-winning product.
This project has been recognized by the Tokyo Type Director's Club 2018 and Ad Fed Minnesota's The Show 2018.
